Fitness Expert to Influencer – How To Grow Your Business
Social media influencers have wormed their way onto the marketing scene and solidified their presence as bona fide marketing specialists in their own right. The average influencer makes anywhere from $30,000 to $100,000 annually. It’s not hard to see why the industry is now worth $10 billion.
However, instead of paying someone else to market your fitness program or gym, we’re going to show you how you can turn yourself from a fitness expert into an influencer. Before we take a look at the five ways you can grow your business with influencer marketing let’s delve into what it is exactly and why it’s so important.
What is influencer marketing?
First things first, who is an influencer? Well, in a nutshell, a social media influencer is a person who has spent time actively creating a loyal fan base or following by doing various activities. Some influencers are simply people who talk to their fans while doing exercises, putting on makeup, cooking or reviewing products.
By extension, influencer marketing is when these social media influencers partner up with companies who wish for them to promote their products and or services to their audiences. For this, influencers charge for the sponsored post – some of the top influencers up to a staggering $250,000 per post. As a fitness expert you can grow your business through influencer marketing in two ways – either by promoting the business yourself or working with other influencers to promote your service.
5 tips on growing your business as an influencer
It should be mentioned that becoming a successful influencer takes a lot of time and dedication. It’s not impossible but just remember to be patient with yourself and the process. So, without further ado, here are the five steps you can take to get you started on the road from fitness expert to influencer.
1. Identify your niche market
Fitness is a big industry. What exactly do you wish to do in this market? Do you wish to promote your gym, your expertise, your products or those of others? Whatever you decide to do on this fitness marketing journey, it must align with your image. It must be something you can pull off naturally. Don’t force yourself into trying to be someone that you’re not or selling products you don’t believe in – your audience can spot the insincerity.
2. Choose a social media platform
Which platform do you wish to carry out your influencer duties? Is it Facebook, Instagram, Youtube, Snapchat, Twitter? One of the most popular platforms at the moment, used by 93% of social media influencers is Instagram simply because it has the highest ROI. Don’t neglect the other sites however. Start with a platform that you are comfortable with then expand.
3. Create high-quality content all the time
When thinking about influencer grade content all experts agree you need high-quality, but exactly is high-quality? It can be anything that your readers value and that is different per niche. A great way to get started is overviewing what are your most common questions customers ask you. What are the most common challenges your customers have and even what stops your customers from making progress or hitting thier ultimate goals.
Do you have amazing before and after photo’s? Can you share your own journey or your clients journey? Nutrition tips?? All of these are great ways to share high-quality, value added content with your fan base. This is what keeps people hooked and coming back for more. As you’re looking to grow your fitness business its key that you put content that’s relevant, exciting, motivational and dynamic.
4. Be consistent with your postings
Fitness marketing is just like any other kind of marketing. You’re building a brand and people need to keep seeing and hearing about this brand so as to not forget about it. As they say, out of sight out of mind. Therefore, consistency with your postings is of the highest importance. Use scheduling apps like Later.com to take the hassle out of making frequent posts
5. Work with other influencers
There is nothing like partnering up with another influencer to reach more people. It’s truly a win-win situation especially if you’re trying to boost your own business. Collaborations serve to put you in front of a new audience who might end up subscribing to your own channel or following your pages.
Leverage apps like FitByrdTM
FitbyrdTM app is the first of its kind, a revolutionary app that links fitness enthusiasts with local service providers in any town or city they might be living in or visiting. Are you a fitness business but not yet part of the Fitbyrd network? This is one of the key ways you can grow your business in this digital age. We are in uncharted territory with the COVID-19 pandemic and want to make it easy for people to find you online. Because of this we are making all of our listings commision FREE. For a limited time you can sign up as a fitness provider at absolutley no cost to you!
You might also like to check out our blog – What Sets Your Fitness Business Apart