Introduce CrossFit® To Your Gym Clients and Attract Travelers!


Have you thought about what you can do to expand your gym offerings and set yourself apart from big box gyms?

As you probably already know, CrossFit® is a branded fitness regimen that was founded in 2000 by Greg Glassman and Lauren Jenai and has taken the fitness world by storm. Its popularity has been likened to a cult, with its own distinct language, and an ever growing following.

It’s a program that combines high-intensity sports, Olympic weightlifting, gymnastics, and plyometric among other sporting disciplines. To date there are over 13,000 gyms affiliated with the program and offering it to gym members.

So, how do you go about offering CrossFit?

1.    Get your affiliate license

In order to use the CrossFit name and associate it with your gym, you’ll need to pay for an annual fee and also train one or more trainers in this respective area. As an affiliate you’ll be able to develop your own program, pricing module, and instruction methods. CrossFit is an investment and one that pays off handsomely. By joining CrossFit you’ll be taping into a $2 billion profit pool. If your new to the fitness industry this just might be the way to go. Failure rates for opening a CrossFit gym are pretty low at only 2%.

2.    Advertise CrossFit on your social media channels

In order for people to know that you are now a CrossFit affiliate you’ll want to tap into your online social channels. This includes regular postings on your Facebook, Instagram, and Twitter accounts about what’s on offer at your gym. For a lasting impact let your audience experience your energy and passion for the sport – include short videos of live sessions. According to LyfeMarketing, 70% of the U.S. population has a profile on at least one social networking site. So make sure your going to where your audience is.

3.    Join resource apps like FitByrd

FitByrdTM is a revolutionary app which links fitness enthusiasts with local fitness service providers. Our app allows you as a fitness service provider to offer your services at an on-demand rate that’s favorable for travelers. There are no complex contracts, limits, or obligations to fulfill. Many CrossFit enthusiasts are left out in the dark when it comes to keeping up with their WOD on the road. Listing your service will get you on the map! Start marketing your business and reaching new customers today. Join the FitByrd Flock.

4.    Partner up with local CrossFit trainers

Encourage CrossFit trainers in your area to work alongside your gym. Because CrossFit offers different certifications in differing areas, the more coaches with a diversified background you have the better. You’ll be able to attract travelers from all walks of life. Find people with certification as CrossFit Kids trainers, CrossFit Football coaches, and those specialized in programs for pregnant women and seniors. You can easily find professionals online – one good resources is  CrossFit Trainer Affilait Directory.

5.    Streamline the process to join a CrossFit class

The best thing you can do for existing members wanting to try out CrossFit or travelers is to ensure that the process is streamlined and hassle-free. You might want to have something written up on your website so that newbies can know what to expect during the class and what attire is most appropriate. Each class is different depending on the trainer and the personal objectives of the individuals. Encourage a meet and greet for new members a few minutes before the session so the trainer can ensure the attendee is engaged in the workout and they are meeting their personal objectives.

Are you a CrossFit member who travels frequently? What do you want gyms to know about concerning offering CrossFit? Let us know in the comments below.

If you struggle to stay fit while you travel, here is a blog that we’ve written to help you out: 6 Simple Ways to Travel and Stay Fit.

Posted in

Dena Mayo